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PLUM

~ Established in the paradise of Plettenberg Bay, 2022 ~

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SHOP PLUM

~ Threads this tasty don’t stay ripe for long :) pick now ~

MEN

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WOMEN

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ACCESSORIES

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“Comfy, clean, and cool — earned me ‘stylish ballie’ twice this week. Definitely grabbing a backup!”
~ Grant Valentine #ballieworthy

~ where coastal comfort meets honest chatter ~

THE BUZZ CLUB

“So comfy you could nap in them, so cute you’ll turn heads. Love them!” ~ Sarah De La Harpe

our socials

@doug.harvvs got the sunshine, salty hair, and groovy grape flair 🍇🌊💜 Livin’ the laid-back life in our cords, cruisin Plett like a local legend 🦦☀️

@doug.harvvs got the sunshine, salty hair, and groovy grape flair 🍇🌊💜 Livin’ the laid-back life in our cords, cruisin Plett like a local legend 🦦☀️

Here are our fun women’s shorts perfect for beach to bar 🐚☀️ - now available in four fun colours! Pick your fave, grab a pair, and show off your style 🤩

Here are our fun women’s shorts perfect for beach to bar 🐚☀️ - now available in four fun colours! Pick your fave, grab a pair, and show off your style 🤩

Plett Surf Jam 2025 was a blast ⚡️

What a day it was 🌞

Can’t wait to see all the stoke roll in again next year 🐚🌸✨

Plett Surf Jam 2025 was a blast ⚡️

What a day it was 🌞

Can’t wait to see all the stoke roll in again next year 🐚🌸✨

Our caps are back in stock - perfect for an easy small gift with our one size fits all ! Got them in many cool colours too 🤠

Our caps are back in stock - perfect for an easy small gift with our one size fits all ! Got them in many cool colours too 🤠

What a treat Robberg Nature Reserve with some cords and a bunch of friends nothing beats our little bay ✨

What a treat Robberg Nature Reserve with some cords and a bunch of friends nothing beats our little bay ✨

@sarah.de.la.harpe soaking up the sun ☀️ in our girls cord shorts

@sarah.de.la.harpe soaking up the sun ☀️ in our girls cord shorts

Blissfully living the dream on our home waters - Plettenberg bay ✨

Blissfully living the dream on our home waters - Plettenberg bay ✨

We will be at the @plett_christmas_pop_up this year @emilymoonriverlodge 22nd and 23rd December, make sure to pop by to get all your last minute Christmas goodies 😁 See you all there !

We will be at the @plett_christmas_pop_up this year @emilymoonriverlodge 22nd and 23rd December, make sure to pop by to get all your last minute Christmas goodies 😁 See you all there !

Hey everyone ! We back with a buzz ✨ 5 days until our Plum x Jua Party For Purpose event kicks off 🪩🕺 We thought we’d excite you all with a summer giveaway 🌞

The Winner will receive

@plum.plettenbergbay 1x R2000 voucher

@juakombucha 1x 6 pack

2 x Plum x Jua Party For Purpose Tickets

@surfcafe_plett 1x hoodie

1x Tribe T-Shirt

TO ENTER:

1. ��You must be following all the brands involved.

2. ��Like this post and tag a friend who you want to join you at our event in the comments
(one comment = one entry)

3. Share this post to your story and tag us.

WINNER WILL BE ANNOUNCED 21 DECEMBER 2024 11AM 🌸

Hey everyone ! We back with a buzz ✨ 5 days until our Plum x Jua Party For Purpose event kicks off 🪩🕺 We thought we’d excite you all with a summer giveaway 🌞

The Winner will receive

@plum.plettenbergbay 1x R2000 voucher

@juakombucha 1x 6 pack

2 x Plum x Jua Party For Purpose Tickets

@surfcafe_plett 1x hoodie

1x Tribe T-Shirt

TO ENTER:

1. ��You must be following all the brands involved.

2. ��Like this post and tag a friend who you want to join you at our event in the comments
(one comment = one entry)

3. Share this post to your story and tag us.

WINNER WILL BE ANNOUNCED 21 DECEMBER 2024 11AM 🌸

It’s December peeps 🤸‍♀️🌸
Our caps are back in stock on our site 😁Just in time to keep the summer sun off your faces 🌞

It’s December peeps 🤸‍♀️🌸
Our caps are back in stock on our site 😁Just in time to keep the summer sun off your faces 🌞

Solar beach surf checks 🌞
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Through the lens of @exploring_ethan

Solar beach surf checks 🌞
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Through the lens of @exploring_ethan

Get ready to hit the dance floor at the first-ever PLUM x Jua
“Party for Purpose!” event 🪩✨On
December 21st, we’re turning Surf Cafe into an 80s-inspired Social Disco House!

Bring your wildest retro style and groove all night to funky beats, neon lights, and nonstop good vibes. Every dance move you bust, every ticket you buy, goes toward supporting an amazing local cause @adoptasurfer

Slide on those sunnies, crank up the neon, and let’s boogie like it’s 1985, Plett-style!
This isn’t just a party; it’s a movement with meaning. 🕺

See you there! #PartyForPurpose 💫

Tickets available on Airdosh | Link in bio

Get ready to hit the dance floor at the first-ever PLUM x Jua
“Party for Purpose!” event 🪩✨On
December 21st, we’re turning Surf Cafe into an 80s-inspired Social Disco House!

Bring your wildest retro style and groove all night to funky beats, neon lights, and nonstop good vibes. Every dance move you bust, every ticket you buy, goes toward supporting an amazing local cause @adoptasurfer

Slide on those sunnies, crank up the neon, and let’s boogie like it’s 1985, Plett-style!
This isn’t just a party; it’s a movement with meaning. 🕺

See you there! #PartyForPurpose 💫

Tickets available on Airdosh | Link in bio

Sunday lunch days 🌞

Sunday lunch days 🌞

Our Butter Cup yellow girls shorts are here just in time for those beachy summer days 🌞 - check them out on our website | link in bio ✨

Our Butter Cup yellow girls shorts are here just in time for those beachy summer days 🌞 - check them out on our website | link in bio ✨

All our beachy girls shorts colours are now up on our site go have a look 💫
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www.plumplettenbergbay.co.za

All our beachy girls shorts colours are now up on our site go have a look 💫
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www.plumplettenbergbay.co.za

A beach bum in plum 🍑🤸‍♀️🌞
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Girls shorts are now up on our site link in bio 🌟
Buttercup Yellow | Pink flamingo | Silly Slate | Misty Sage

A beach bum in plum 🍑🤸‍♀️🌞
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Girls shorts are now up on our site link in bio 🌟
Buttercup Yellow | Pink flamingo | Silly Slate | Misty Sage

Happy Friday everyone 🌟🤸‍♀️🌞
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Make sure you pop in on our website and have a peep 🥽 Don’t miss out on the “cordness gracious” sale 👏

Happy Friday everyone 🌟🤸‍♀️🌞
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Make sure you pop in on our website and have a peep 🥽 Don’t miss out on the “cordness gracious” sale 👏

Hey everyone 💫 It’s time for our “cordness gracious” winter sale to start ! Head onto our website and check it out - we have some cool 1 of 1 pairs of shorts up too if you like being different in your crowd then check them out 🤸‍♀️
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Apart from our sale - We have chosen to go green for this week and every post will have some greenery in it. In support of our mighty springboks leading into their game on Saturday 🇿🇦
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#wintersale #gobokke🏉🇿🇦🏉 #weuniteasone #plumplettenbergbay #gogreen #cordnessgraciousitsbig

Hey everyone 💫 It’s time for our “cordness gracious” winter sale to start ! Head onto our website and check it out - we have some cool 1 of 1 pairs of shorts up too if you like being different in your crowd then check them out 🤸‍♀️
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Apart from our sale - We have chosen to go green for this week and every post will have some greenery in it. In support of our mighty springboks leading into their game on Saturday 🇿🇦
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#wintersale #gobokke🏉🇿🇦🏉 #weuniteasone #plumplettenbergbay #gogreen #cordnessgraciousitsbig

“Unisex Cargos - Finally got a shot showing how cool they look on Izelka! 🌟 Ladies, get yours now online 🙋🏼‍♀️”
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#unisexcargos #plum #corduroy #supportlocalbrands #plettenbergbay

“Unisex Cargos - Finally got a shot showing how cool they look on Izelka! 🌟 Ladies, get yours now online 🙋🏼‍♀️”
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#unisexcargos #plum #corduroy #supportlocalbrands #plettenbergbay

Hey, hey, hey 👉🏼 what do you think of the yellow Cords? 🍋

Hey, hey, hey 👉🏼 what do you think of the yellow Cords? 🍋

Looking forward to sharing our new shoot 📸 Wearing Plum, sipping Jua, who’s keen? 🤙🏼
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#plett #plumplettenbergbay #juakombucha #localbrandssupportinglocalbands #corduroy #newshoot #moretocome #jointheplumclub

Looking forward to sharing our new shoot 📸 Wearing Plum, sipping Jua, who’s keen? 🤙🏼
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#plett #plumplettenbergbay #juakombucha #localbrandssupportinglocalbands #corduroy #newshoot #moretocome #jointheplumclub

If you in and around Plett pop in at the wedge for some cool action with this years Wedge Classic 🌞
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We are super happy to be supporting @plett_bra with this event and prizes !
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Hopefully catch you down there 😎🕺

If you in and around Plett pop in at the wedge for some cool action with this years Wedge Classic 🌞
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We are super happy to be supporting @plett_bra with this event and prizes !
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Hopefully catch you down there 😎🕺

New Girls shorts are here 😁✨🕺 They will be up on our website next week !
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If you in and around Grahamstown pop in @coco_resort_ pop up today and grab a pair of the new girls shorts 🌞

New Girls shorts are here 😁✨🕺 They will be up on our website next week !
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If you in and around Grahamstown pop in @coco_resort_ pop up today and grab a pair of the new girls shorts 🌞

Sneak peak of our new women’s range coming soon ✨🪩
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Four on the way 🌟
Misty Sage | Butter Cup Yellow | Silly Slate | Pink Flamingo
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#plumplettenbergbay #womens #eattheplumandgivebackapeach #cord #plettenbergbay #summeriscoming #supportsmallbusiness #localislekker

Sneak peak of our new women’s range coming soon ✨🪩
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Four on the way 🌟
Misty Sage | Butter Cup Yellow | Silly Slate | Pink Flamingo
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#plumplettenbergbay #womens #eattheplumandgivebackapeach #cord #plettenbergbay #summeriscoming #supportsmallbusiness #localislekker

On the move 🛹
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#plum #eattheplumandgivebackapeach #dreamywinterdays #plettenbergbay #happyfriday #thewreck

On the move 🛹
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#plum #eattheplumandgivebackapeach #dreamywinterdays #plettenbergbay #happyfriday #thewreck

Poolside in PLUM ✨🕺⚡️😁 @bianca.morrowww having fun under the sun in pink 🌞🌸
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New caps coming soon . . .

Poolside in PLUM ✨🕺⚡️😁 @bianca.morrowww having fun under the sun in pink 🌞🌸
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New caps coming soon . . .

Sunday Funday out on the river with a touch of “extra kwetsa” ⚡️🏄🌞
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#plum #eattheplumandgivebackapeach #plettenbergbay #keurboomsriver #sundayfunday

Sunday Funday out on the river with a touch of “extra kwetsa” ⚡️🏄🌞
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#plum #eattheplumandgivebackapeach #plettenbergbay #keurboomsriver #sundayfunday

Happy Mother’s Day to all the lovely moms out there 🫶✨ hope you all have a wonderful day !
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#happymothersday #fromplum

Happy Mother’s Day to all the lovely moms out there 🫶✨ hope you all have a wonderful day !
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#happymothersday #fromplum

EXTRA KWETSA ✨
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#plettitsafeeling #plettenbergbay #boys #extrakwetsa #localislekker #boatlife

EXTRA KWETSA ✨
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#plettitsafeeling #plettenbergbay #boys #extrakwetsa #localislekker #boatlife

Sunny day out on the river 🌞🚣
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#keurboomsriver #plum #funnytimes #boatlife #cap #upcycledbags #localislekker #plettitsafeeling #plett

Sunny day out on the river 🌞🚣
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#keurboomsriver #plum #funnytimes #boatlife #cap #upcycledbags #localislekker #plettitsafeeling #plett

Sunday cruise 🛹 ✨🌧️
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#winter #eattheplumandgivebackapeach #corduroylongpants #plum #madeinplettenbergbay #supportlocal

Sunday cruise 🛹 ✨🌧️
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#winter #eattheplumandgivebackapeach #corduroylongpants #plum #madeinplettenbergbay #supportlocal

Hey everyone 🌸

Our new limited edition CREAM SODA unisex cargos are up on our website ✨ This colour won’t be made again so if you wanna be unique this winter don’t miss out !

Have a wonderful weekend 🌞
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#limitededition #beunique #green #cargos #corduroycargopants #corduroy #plum #happyweekend #winter #plett #supportsmallbusiness #supportlocal #localislekker #southafrica

Hey everyone 🌸

Our new limited edition CREAM SODA unisex cargos are up on our website ✨ This colour won’t be made again so if you wanna be unique this winter don’t miss out !

Have a wonderful weekend 🌞
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#limitededition #beunique #green #cargos #corduroycargopants #corduroy #plum #happyweekend #winter #plett #supportsmallbusiness #supportlocal #localislekker #southafrica

Hey everyone !
Hope you all are having a fantastic week 😊 With Easter Sunday around the corner we’ve decided to treat you all with a EASTER GIVEAWAY 🕺

One lucky person will receive the following :

@plumapparel_
- 1x pair of PLUM unisex long cargo cords.
- 1x PLUM bag ( 1 of 1 colour )

@coco_resort_
- 1x pair of VOXY women’s active wear shorts

@sitslouch
- R500.00 Voucher

TO ENTER :

1. You must be following @plumapparel_ , @sitslouch and @coco_resort_

2. Like this post and tag a friend.
( 1 comment = 1 entry )

3. Share this post to your story and tag us!

NB. If the above hasn’t been done you will not be eligible to win.

THE WINNER WILL BE ANNOUNCED ON EASTER SUNDAY ( 31st of march ) AT 6PM 🌞

GET TAGGING EVERYONE 😎
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#eastergiveaway #easter #tagamate #supportlocal #localcollaboration #corduroy #sitslouch #beach #unisex #beachchairs #womensactivewear #cargopants #oneluckywinner #weloveourcustomers

Hey everyone !
Hope you all are having a fantastic week 😊 With Easter Sunday around the corner we’ve decided to treat you all with a EASTER GIVEAWAY 🕺

One lucky person will receive the following :

@plumapparel_
- 1x pair of PLUM unisex long cargo cords.
- 1x PLUM bag ( 1 of 1 colour )

@coco_resort_
- 1x pair of VOXY women’s active wear shorts

@sitslouch
- R500.00 Voucher

TO ENTER :

1. You must be following @plumapparel_ , @sitslouch and @coco_resort_

2. Like this post and tag a friend.
( 1 comment = 1 entry )

3. Share this post to your story and tag us!

NB. If the above hasn’t been done you will not be eligible to win.

THE WINNER WILL BE ANNOUNCED ON EASTER SUNDAY ( 31st of march ) AT 6PM 🌞

GET TAGGING EVERYONE 😎
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#eastergiveaway #easter #tagamate #supportlocal #localcollaboration #corduroy #sitslouch #beach #unisex #beachchairs #womensactivewear #cargopants #oneluckywinner #weloveourcustomers

Happy Sunday everyone 🤩 Get keen for a big week ahead our 2024 collection of corts and unisex cargos will be dropping on Wednesday at 9 am 🫶
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#plum #corts #newdrop #happysunday #corduroy

Happy Sunday everyone 🤩 Get keen for a big week ahead our 2024 collection of corts and unisex cargos will be dropping on Wednesday at 9 am 🫶
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#plum #corts #newdrop #happysunday #corduroy

Winters just around the corner and so is our drop of the all new unisex long cargo cords 😎
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#plum

Winters just around the corner and so is our drop of the all new unisex long cargo cords 😎
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#plum

Find us in store @coco_resort_ in Kenton - our whole range is there 😎 Get keen cause our new range will be in store just in time for your Easter holiday’s 🥳
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Hope you all have a wonderful week 🕺
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#easterholidays #kentononsea #corduroy #corduroyshorts #smallbusiness #supportlocal #beach

Find us in store @coco_resort_ in Kenton - our whole range is there 😎 Get keen cause our new range will be in store just in time for your Easter holiday’s 🥳
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Hope you all have a wonderful week 🕺
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#easterholidays #kentononsea #corduroy #corduroyshorts #smallbusiness #supportlocal #beach

If you are in and around plett and looking for some of our cords you can find us in store @salt.plettenbergbay pop into their lovely store and get your goodies for the year 🌼
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Don’t miss out on the last few pairs left of this collection 🛍️
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However if you missed it and we don’t have your size don’t worry as our new range will be dropping this Easter ⚡️

If you are in and around plett and looking for some of our cords you can find us in store @salt.plettenbergbay pop into their lovely store and get your goodies for the year 🌼
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Don’t miss out on the last few pairs left of this collection 🛍️
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However if you missed it and we don’t have your size don’t worry as our new range will be dropping this Easter ⚡️

Weekend adventures in our salted caramel cords 🎣
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#fishinglife #adventuretime #smallcatch #beachlife #summertime #corduroy

Weekend adventures in our salted caramel cords 🎣
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#fishinglife #adventuretime #smallcatch #beachlife #summertime #corduroy

Our Khaki Green cap taking on the waters of Kenya 🇰🇪
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With the hot summer beach days on the horizon, 🏖️ be sure to protect yourself from the sun this December in style 🤗 with one of a cool caps.
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#summer #protectyourselffromthesun #decemberholidays #beachlife #kenya #fishing

Our Khaki Green cap taking on the waters of Kenya 🇰🇪
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With the hot summer beach days on the horizon, 🏖️ be sure to protect yourself from the sun this December in style 🤗 with one of a cool caps.
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#summer #protectyourselffromthesun #decemberholidays #beachlife #kenya #fishing

Our mate @lloydkoster wearing his pink PLUM shorts over in France 🌸
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Well done old bull on your recent rugby achievements ! We proud of you 🙌

Our mate @lloydkoster wearing his pink PLUM shorts over in France 🌸
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Well done old bull on your recent rugby achievements ! We proud of you 🙌

Been away for a little while… however season is around the corner and cannot wait for another stunner 🤩

Been away for a little while… however season is around the corner and cannot wait for another stunner 🤩

Find us at the K-DAY pop up tomorrow and Friday ! Pop in and explore! Good time to find a last minute gift for Father’s Day 🎉
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#fathersday #fathersdaygifts

Find us at the K-DAY pop up tomorrow and Friday ! Pop in and explore! Good time to find a last minute gift for Father’s Day 🎉
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#fathersday #fathersdaygifts

It’s that time of year again, winter🥶 we hope everyone is keeping warm and cozy in their homes!

We’d just like to treat all our lovely people with a sneaky WINTER GIVEAWAY 🎉

So here it is folks 🕺

The winner will receive:
1. R1000 PLUM voucher
2. R1000 Brunchclub voucher
3. 1x 6 pack of Jua Kombucha

TO ENTER:
1. You must be following
@plumapparel_
@brunchclub______
@juakombucha

2. Like this post and tag a friend in the comments who you think would like to win this giveaway 👫
(one comment = one entry)

3. Share this post to your story and tag all of us 🌞

WINNER WILL BE ANNOUNCED ON THE 11TH OF JUNE 2023 AT 4PM HAVE A WONDERFUL WEEK! 🌸

It’s that time of year again, winter🥶 we hope everyone is keeping warm and cozy in their homes!

We’d just like to treat all our lovely people with a sneaky WINTER GIVEAWAY 🎉

So here it is folks 🕺

The winner will receive:
1. R1000 PLUM voucher
2. R1000 Brunchclub voucher
3. 1x 6 pack of Jua Kombucha

TO ENTER:
1. You must be following
@plumapparel_
@brunchclub______
@juakombucha

2. Like this post and tag a friend in the comments who you think would like to win this giveaway 👫
(one comment = one entry)

3. Share this post to your story and tag all of us 🌞

WINNER WILL BE ANNOUNCED ON THE 11TH OF JUNE 2023 AT 4PM HAVE A WONDERFUL WEEK! 🌸

Happy Tuesday everyone🌞

We have some exciting news to share with you soon 🕺🎉

Have a wonderful week 🌸
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#winter #excitingnewscomingsoon #keepaneyeout

Happy Tuesday everyone🌞

We have some exciting news to share with you soon 🕺🎉

Have a wonderful week 🌸
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#winter #excitingnewscomingsoon #keepaneyeout

🏖️
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#grabyourwintershorts #winteriscoming #beach #washedcaps #corduroy

🏖️
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#grabyourwintershorts #winteriscoming #beach #washedcaps #corduroy

Grab yourself a washed 🧢 for those beach days 🌞
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#beach #washedcaps #dadcaps🧢 #blue #simpletees

Grab yourself a washed 🧢 for those beach days 🌞
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#beach #washedcaps #dadcaps🧢 #blue #simpletees

Eyeing out some peaks down the beach in our nutmeg nutter shorts 🌞
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#beachlife #nutmegnutters #surf #winteriscoming #corduroy #clothing

Eyeing out some peaks down the beach in our nutmeg nutter shorts 🌞
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#beachlife #nutmegnutters #surf #winteriscoming #corduroy #clothing

Happy Valentine’s Day to everyone ❤️
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#valentinesday #girlslikecaps #welovesummer #beach

Happy Valentine’s Day to everyone ❤️
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#valentinesday #girlslikecaps #welovesummer #beach

Our shorts have a fan club 🕺 Visit our new website today to view the reviews🌞 Link in bio!
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#shortswithafanclub #newyearnewsitelook #supportlocal #jointheclub #corduroy #plumclub

Our shorts have a fan club 🕺 Visit our new website today to view the reviews🌞 Link in bio!
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#shortswithafanclub #newyearnewsitelook #supportlocal #jointheclub #corduroy #plumclub

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our socials

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effortless beauty,
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new arrivals now in stock

Original Threads

~ Threaded in Story, Stitched in Plett ~

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